Learn how to leverage your product registrations and awards.
Download Side DeckWhen your gluten free products are on the ballot, they are placed directly in front of thousands of engaged consumers who are passionate about finding safe and trusted options. The ballot also includes a write-in section, giving emerging brands a chance to be discovered and recognized. This exposure builds awareness, generates consumer f
When your gluten free products are on the ballot, they are placed directly in front of thousands of engaged consumers who are passionate about finding safe and trusted options. The ballot also includes a write-in section, giving emerging brands a chance to be discovered and recognized. This exposure builds awareness, generates consumer feedback, and gives every brand — big or small — a fair shot at winning.
Winning an award signals trust, quality, and consumer approval. Products crowned in the top three of their category gain the right to use the official award seal, a powerful marketing tool that boosts credibility on packaging, websites, and advertising. An award sets your product apart from competitors, builds confidence with retailers,
Winning an award signals trust, quality, and consumer approval. Products crowned in the top three of their category gain the right to use the official award seal, a powerful marketing tool that boosts credibility on packaging, websites, and advertising. An award sets your product apart from competitors, builds confidence with retailers, and helps consumers quickly identify your brand as a proven favorite in the gluten free community.
Every registered product, whether it wins or not, is showcased in the Gluten Free Buyers Guide. The guide is an Amazon best seller and is distributed to major retailers, reaching thousands of gluten free shoppers each year. Brands benefit from lasting visibility, placement alongside leading gluten free products, and the opportunity to co
Every registered product, whether it wins or not, is showcased in the Gluten Free Buyers Guide. The guide is an Amazon best seller and is distributed to major retailers, reaching thousands of gluten free shoppers each year. Brands benefit from lasting visibility, placement alongside leading gluten free products, and the opportunity to connect with highly motivated consumers actively seeking trusted gluten free options. Membership tiers also include added exposure through social media, email campaigns, and national magazine features, multiplying the reach of your listing.
Your products aren’t just listed — they’re actively promoted. Depending on your membership tier, you gain exposure through social media spotlights, targeted email campaigns, and placements in partner magazines that reach more than 340,000 readers monthly.
Brands that win receive the official award seal, but all participants benefit from being featured in a trusted, consumer-driven publication that has been an Amazon best seller for years. This recognition builds trust with both retailers and consumers.
The voting process gives you direct feedback from gluten free consumers, showing you how your products are received in the market and where opportunities for growth may exist.
Because awards are based on consumer votes rather than panels or paid endorsements, small brands have the same opportunity to shine as established ones.
The Gluten Free Buyers Guide remains available year-round on Amazon and through major retailers, meaning your products continue to be discovered long after the awards season ends.
Being featured in the Gluten Free Buyers Guide shows retailers, distributors, and industry professionals that your brand is trusted by consumers. Many buyers and store managers use the guide as a resource when deciding which products to stock, giving your brand added credibility and potential shelf space opportunities.
The Guided Buyer a Mad Pelican Marketing Company
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