About Us
Publishing with a Purpose
For more than 16 years, The Guided Buyer has been connecting consumers to the best CPG brands and products through our consumer driven awards and trusted publications. We launched in 2010 with the Gluten Free Awards and the Gluten Free Buyers Guide, which quickly became essential resources for the celiac disease and gluten intolerant community. Our gluten free books have consistently ranked as best sellers on Amazon, helping thousands of readers discover safe, delicious options. Today, our mission remains clear, using consumer feedback to highlight the most loved gluten free products and guide people toward a happy, healthy lifestyle. It is not just what we do, it is our purpose.
Our Process
Brands register their gluten free products in the spring. In the summer, consumers vote for their favorites on our public ballot, which also includes a write-in section for emerging brands and products. If a brand is mentioned often enough, it may also receive an award. Each fall, we publish the Gluten Free Buyers Guide, showcasing all registered products and celebrating the top three in every category.
A Few of our Favorite Clients
The Guided Buyer a Mad Pelican Marketing Company
210 Downy Dr, Hampstead, North Carolina 28443, United States
Copyright © 2010-2026 Mad Pelican Marketing All Rights Reserved.
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